Why a responsive site is more important than ever.

What is mobile-first indexing and why is it crucial for your business?

It’s official – having a mobile-friendly website is not a luxury, it’s a necessity. Now that Google started the process of “mobile-first indexing,” everyone is second guessing how responsive their website really is and how they can improve it for a better user experience.

Previously, Google’s smart little spiders would crawl the internet via the desktop version of the web, carefully indexing and ranking their findings. But now, mobile comes first – and it makes sense, doesn’t it? That’s where most users are spending their time.

What do these changes mean for you? While Google said this new index system doesn’t provide ranking advantages, website owners will see a huge spike in mobile Googlebot activity, and now your mobile version of your pages will appear in the search results and Google’s cached pages.

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