The Ultimate Guide on How to Write the Perfect Website Brief


Your website is the mirror image of your personal brand, company, small business, or startup. It’s your presentation to the world and the foundation of your online presence. You can use it to reach out to potential customers, boost sales, showcase your products, or reach a variety of other goals. This is why you need a professional web designer to build a website according to your needs, goals, and preferences.

The best way to communicate with a web designer is to write a website brief. This document should contain all the information the designer might need in order to give you the website you want. If you’re not sure how to write a website brief, just keep reading. Here’s the ultimate guide with all the steps you need to know.

Let’s break it down.

1) Company Introduction

First things first, introduce yourself to your web designer and help them understand who you are and what you do.

Give them the basic information:

  • company history
  • your industry
  • products or services you offer
  • where you stand on the market
  • company culture

It’s important that your web designer is familiar with your work and knows your company as much as possible.

Help them get to know you better and make sure you cover these basics in your brief.

2) Target Audience

Your target audience is the target audience of your web designer. When they start working on your new website, they need to know who they’re working for and what demographic are they aiming at.

This will help them make better choices and create a website that works for you.

Tell them about your target audience and their:

  • age
  • sex
  • location
  • online behavior
  • social status
  • interests
  • education

Share as much information as you can, and paint a picture of your typical customer, client, or reader.

3) Current Issues

Now it’s time to move to the more technical aspect of your website situation. If you don’t have a website at all, you can skip this step completely.

But, if you do have a website but aren’t satisfied with it, you need to explain it to your web designer.

Here’s what they want to know:

  • What features of your current website are you satisfied/unsatisfied with?
  • What is the main problem?
  • Which segments do you want to improve?

They need to know if your website is to slow, or too confusing. They have to know if your bounce rate is too high or you don’t like the current layout.

Tell them everything to help them understand your wishes.

4) Goals For the New Website

Another super important aspect of your website brief is the goal you wish to accomplish with your new website. What is it that you want to achieve?

There are hundreds of goals you can have, and we’ll share just the tip of the ice-berg to help you understand what we have in mind.

 Here’s what you could expect from the new website:

  • low bounce rate
  • fast loading time
  • more returning visitors
  • increased sales in your e-commerce
  • better customer journey

Whatever it is that you expect from the new website, share it with your web designer in your website brief. Tell them exactly what you have in mind, and you’ll make it easier for them to make it happen.

5) New Features

If you already have a clear idea about the new features you wish to see in your new website, cover them in this section.

Mention everything you feel is important and is currently lacking from your website.

It could include features such as:

  • Blog section
  • social sharing buttons
  • search bar
  • more CTAs
  • reviews page
  • subscription forms and pop-ups
  • team section

Cover everything you wish to see in your new website, and your web designer should be able to find just the right solution for you.

6) Desired Design

If you want to have a say in the visual segment of your new website, you can share your thoughts and ideas with the web designer via the brief.

Tell them everything you want to see in the design:

  • the colors
  • brand logo
  • fonts
  • visuals
  • layout

If you know what you want, you need to make it clear to the designer, otherwise, they’ll do it the way they feel is best.

7) Explain Brand Personality

Brand image and brand personality is something that you need to build using all the platforms you can get your hands on.

From your website to social media comments, you need to show consistency in your brand personality.

Tell your web designer about your brand image that you want them to respect. it could be:

  • friendly
  • serious
  • entertaining
  •  fun
  • formal

This information will tell them a lot about the way your target audience sees you, and they’ll be able to create a design in accordance with your brand personality. 

8) Accurate Writing

Just like you want your web designer to act like a professional, they want you to do the same for them. This is why you have to watch your accuracy and polish your website brief to perfection.

Here’s how to do it:

  • edit 
  • proofread
  • double-check accuracy

Use online services and tools such as Trust My Paper, Top Essay Writing, or Grammarly to make sure your website brief is accurately written and professional.

Final Thoughts

As you can see, writing a website brief requires some pre-planning and strategizing. But, with the right guidance, you have nothing to worry about.

Use the tips we’ve listed above to create a brand new website brief and communicate your message to your web designer without any misunderstandings. 


Kristin Savage is a freelance writer and blogger. She has years of experience in covering topics that range from web design to startups. Her main goal is to provide valuable information and actionable tips with her audience. She’s also an expert on dissertation writing and works as an editor at Supreme Dissertations.

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