Your Guide to Building a Career-Boosting Personal Website

Think websites are only for businesses? Think again! Building a personal website can be a great way to advance your career. In today’s highly competitive job market, hosting a personal website can help you stand out, showcasing your professional skills, accomplishments, and portfolio to potential employers 24/7. This means that even when you’re not actively job hunting, your website is working for you, increasing your visibility in your industry. Interested in building your own website? Here are a few pointers to help you get started!

Get Help from the Pros

When it comes to building a custom website on popular website-building platforms like Duda, it pays to hire professional help. Professionals like Olive and Ash Design specialize in leveraging the full potential of Duda to create a tailored online presence for your career. Working with a professional ensures your website is attractive, mobile-friendly, and functions seamlessly. With the guidance of an experienced designer, you can rest assured that your personal website will impress visitors and deliver a user-friendly experience.

Feature Your Resume

Featuring your professional resume on your website is a no-brainer. Potential employers will visit your website to learn about you, so make sure they can find your resume easily! Keep in mind that your resume is an extension of your personal brand. This could be a good time to switch up the layout, add sections that emphasize your strengths, and incorporate colors, fonts, or even images that resonate with your brand identity. To make the resume design process easier, consider using a free resume builder that offers professional templates and effortless customizability. 

Create High-Value Content

Crafting valuable content for your website is paramount, especially when you’re on the lookout for job opportunities. Content not only helps your website rank higher in search engine results but also showcases your expertise in your field. Writing and publishing articles on your website will position you as a problem-solver and thought leader, making you more appealing to potential employers. 

Show Off Your Personality

Infusing your website with your personality is a powerful way to make a lasting impression on visitors. Your website should reflect who you are, your values, and your unique perspective. Whether it’s through your professional headshot, your choice of colors, your writing style, or the anecdotes you share, showcasing your personality can help visitors connect with you on a personal level, which is crucial for building trust and credibility. The copy you use on your website should speak directly to your target audience, which will largely depend on your industry. For example, professionals working in the legal field may want to use formal copy while stylists or designers can adopt a more relaxed and casual writing style.

Round Out Your Website

Besides your resume, what other specific pieces of content should you feature on your website? Incorporating testimonials into your website is a fantastic way to enhance your credibility! Include quotes from previous employers, colleagues, clients, business customers, and industry peers. The Muse recommends including an elevator pitch on your “about” page, laying out a short summary of the most important things you want potential employers to know about you. If possible, include a page with samples of your best work. You’ll also want to link your professional social profiles to bring the scattered bits of your web presence together under one roof.

Your personal website is a dynamic tool that can take your career to new heights. By including a compelling resume, crafting valuable content, and rounding out your website with testimonials and samples of your work, you can build a robust online presence that boosts your chances of landing your dream job!

Olive and Ash Design is a full-service digital marketing agency specializing in the Duda platform. Contact us today so we can build you a beautiful personal website! Call 630-366-6440.

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