Source: Forbes More than 500 million businesses were registered in the US in 2021. According to Investopedia, about 75% of businesses fail by reaching their 10th anniversary. Only 25% of businesses can make it up to 15 years or more. But what is the reason behind their failure? According to Statista, there are several factors… Read more »

In the digital age, Artificial Intelligence (AI) almost feels like a marketing staple. What was once considered little more than science fiction, today, you may find discreetly fueling innovation. From analytics to Customer Relationship Management (CRM) software, some form of it is pretty much everywhere – including in web design. Of course, we’re still a… Read more »

When you’re getting ready to open a new business, one of the many things you need to put some time into thinking about is branding. When you mention branding, most people immediately think of their logo, but in reality, it’s much more than that. Branding is a large part of what sets your business apart… Read more »

We all love using our smartphones. It’s a powerful computer that fits into your pocket, so of course, you’ll use it to search the web. Well, so do your customers. And if your website doesn’t look good on a small screen, you’ll miss out on lots of them. They’ll have a poor experience, and they’ll… Read more »

Marketing is key to connecting your brand with the right consumers. Social media has changed how marketing functions, allowing people to communicate directly to customers. Statistics show that over 3.6 billion people worldwide are using social sites. Often, this can be done without paying for traditional advertising. If you’re looking to market your business but don’t know… Read more »

Relevance is one of the vital things your brand should be striving to achieve. However, it’s not easy to get it. Marketers spend days (or rather nights) thinking about content on their site and finding ways to improve it. And still, all that thinking might not get you anywhere. Even if you come up with… Read more »

Olive Street Design is an experienced branding and design firm that provides groundbreaking solutions to growing companies. We deliver unparalleled, game-changing solutions that help our partners gain a competitive advantage over their competitors. Today, we’re proud to announce that we’ve been highlighted on The Manifest, a data-driven and user-friendly platform that offers business insight and… Read more »

Customer Relationship Management (CRM) software has come a long way since its much humbler beginnings. It started as little more than an expansive contact management tool, too costly for the average business, and mostly on-premise. Today, it has become an excellent marketing tool, more affordable than ever before, and primarily cloud-based. In fact, it is… Read more »

(What to use for your website) “A single picture can express thousands of words.” Following the boom of the digital industry, this old adage seems more relatable to online than offline businesses.  In an online marketplace, where users cannot physically touch the products, pictures play a convincing part in their purchase decision. From engagement and… Read more »

There are a lot of companies that can provide design services for your business, but not all can capture the essence of your brand. At Olive Street Design, we offer design services that can help cultivate your brand and promote your business. Our team specializes in cultivating partnerships and relationships—that’s what makes us stand out… Read more »