There are many reasons to invest (at least) a portion of your total marketing budget in content creation and distribution. After all, publishing valuable content allows businesses to reach many different goals. These objectives include boosting brand and product awareness, driving organic website traffic, improving customer engagement, or maximizing customer retention. It’s also worth mentioning… Read more »

Website monitoring plays a key role in running a successful e-commerce business. Whether your site receives 100s or 1000s of visitors a day, it is important to monitor customer behavior as it provides in-depth insights which can be used to provide them a personalized experience. This results in higher sales and the development of brand… Read more »

Nowadays, having a strong presence on social media has become imperative for any business that wants to succeed. However, marketing for social media is something that most companies haven’t fully mastered. Traditional marketing approaches sometimes don’t translate directly to social media platforms, so marketing executives must get creative. Since social networks come with built-in trends… Read more »

Photo Credit:  https://www.pexels.com/photo/achievement-apple-computer-connection-414974/  Video editors are responsible for creating a story with the use of editing tools and selected footage (images, titles, logo, graphs, charts, maps, etc). Graphic designers, on the contrary, play around with the images and visual appearance of a story, making it more catching and interesting for the target audience.  But is… Read more »

If approached carefully, owning an online store can be an exciting and potent way to make a considerable profit. However, many new entrepreneurs often focus on the wrong things when starting. You will need solid planning and a proper growth strategy to get on the right track from the beginning. Of course, learning through trial… Read more »

Source: Forbes More than 500 million businesses were registered in the US in 2021. According to Investopedia, about 75% of businesses fail by reaching their 10th anniversary. Only 25% of businesses can make it up to 15 years or more. But what is the reason behind their failure? According to Statista, there are several factors… Read more »

Finding actual people who can show interest in your product or service is not as easy as it sounds. However resourceful you might think you are, reaching the right target audience is a skill you need to learn. It may sound helpful to hear that there’s a great chance that your target group is active… Read more »

Storytelling was not invented yesterday. Long before the advent of writing, people told entertaining or educational stories to one another. The first elements of graphic storytelling can be seen in cave paintings. Although humanity has evolved markedly since prehistoric times, visual storytelling tools are still commonly used today. Storytelling in design allows transferring consecutive information… Read more »

The Internet has changed a lot in the last few years. We are no longer limited by the place and the device that we’re using. Instead, users are able to access the internet from any place by simply using their mobile device. Cities all over the world are making it easier to access the web… Read more »

By: Lindsay Rosasco You just created the best email blast, but no matter how awesome your email content, if you don’t have an email subject line that works, nobody will open it. Now, your killer email is a sad, lonely, unopened, trashed email that will generate zero ROI. Bummer. But the good news for you… Read more »