Essential guide on creating a social media calendar

Whether you are a new business owner that is just starting to build your social media plan or a seasoned marketer, a social media calendar is definitely a lifesaver. But what is it exactly?  A social media calendar contains the summary of content that will be posted on your social media accounts. It could come… Read more »

Becoming a Digital Nomad: How to Make a Real Go of It

Image via Pexels If you’ve been interested in working remotely and doing something that you love to do and according to your own schedule, becoming a digital nomad is an excellent option. Here are some tips from Olive Street Design about how to make a real go of it. Release your obligations Ideally, you’ll want… Read more »

Crucial Branding Mistakes You Need to Avoid

Small businesses and startups sometimes get bogged down in the details of running their operations, such as customer acquisition, sales, overhead expenditures, and product quality. While it’s crucial, branding often takes a back seat to other activities like digital marketing. However, businesses that don’t invest time and effort into developing a solid brand identity may end… Read more »

How Artificial Intelligence Is Changing the Future of Web Design

In the digital age, Artificial Intelligence (AI) almost feels like a marketing staple. What was once considered little more than science fiction, today, you may find discreetly fueling innovation. From analytics to Customer Relationship Management (CRM) software, some form of it is pretty much everywhere – including in web design. Of course, we’re still a… Read more »

5 Ways to Be Your Own Marketing Department

Marketing is key to connecting your brand with the right consumers. Social media has changed how marketing functions, allowing people to communicate directly to customers. Statistics show that over 3.6 billion people worldwide are using social sites. Often, this can be done without paying for traditional advertising. If you’re looking to market your business but don’t know… Read more »

7 Tips for Creating Relevant Content

Relevance is one of the vital things your brand should be striving to achieve. However, it’s not easy to get it. Marketers spend days (or rather nights) thinking about content on their site and finding ways to improve it. And still, all that thinking might not get you anywhere. Even if you come up with… Read more »

Stock Photos vs. Original Photos

(What to use for your website) “A single picture can express thousands of words.” Following the boom of the digital industry, this old adage seems more relatable to online than offline businesses.  In an online marketplace, where users cannot physically touch the products, pictures play a convincing part in their purchase decision. From engagement and… Read more »

Picking the Best Social Media Platform for Your Business

Social media runs the world. The concept grew from a simple application to powerful software utilized both for personal use and business projects. It became an inseparable part of companies all around the world. The power to reach out to people and connect with everyone is just what your company needs. However, picking the best… Read more »

What is the Role of Storytelling in Design?

Storytelling was not invented yesterday. Long before the advent of writing, people told entertaining or educational stories to one another. The first elements of graphic storytelling can be seen in cave paintings. Although humanity has evolved markedly since prehistoric times, visual storytelling tools are still commonly used today. Storytelling in design allows transferring consecutive information… Read more »

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